Smart Companies Belong In Smart Offices
As the labor market lumbers toward full employment, companies looking for ways to attract and retain the best talent available. Many firms are achieving this through increasing salary offers, better benefits, unlimited vacation time, free snacks, and so on. Yet, all these added perks create a quick race to the bottom of who can spend the most on attractiveness and employee morale.
One option that many companies are overlooking is employing smart office programs to attract talented recruits and keep their most valuable people onboard. As well, smart offices provide a lot of benefits to their tenants who seize all the opportunities available.
Investing in a smart office offers a strong degree of flexibility in the office’s functionality and outcomes for employees.
Work Smarter, Not Dumber
The whole goal of business pursuits is to get the most profit for the lowest cost. In terms of human capital, that’s called productivity and smart offices can really help boost it to greater heights.
Smart offices are usually ensconced in smart buildings, which provide control over several dynamics of office buildings – climate control, lighting, access and security, and transportation.
Manipulating lighting beyond a timer and on/off switches can do wonders for productivity. A proper smart office will be designed to optimize sunlight exposure, which is shown to increase focus on work tasks by up to 15%.
When it comes to artificial lighting, there are two main colors of use: blue and red. Blue light has been linked to increased cognitive function and decreased sleepiness, while red light comes across more relaxing and reduces stress.
Based on these findings, blue light could be used during the day in conjunction with sunlight to make the daytime hours incredibly productive for the team. For anyone who needs to stay late to hit a deadline or make up for lost time, red-infused lighting would go a long way to to ease these stressful situations for employees and make the path to success easier to traverse.
In a quality smart office, managers can monitor and improve the air quality in their teams’ spaces. Air pollution has been causally connected to a fall in office productivity and the inverse has been proven as well, by way of linking low air quality to respiratory illnesses that interfere with work.
Air pollution comes from a variety of sources – carbon emissions, bad or old carpeting, ozone, even dust in the air – and can be more easily mitigated in a smart office, keeping productivity high and ensuring that workers are feeling great on the job.
Honey, Who Shrunk The Bills?
Not only do smart offices raise productivity, they also lower tenants’ operating costs on a number of dimensions.
The most obvious savings comes in the form of lower energy bills. Once smart office programs reach maturity, they start to guide lighting and climate control to more efficient levels, based on use and disuse of the office space and other factors like daylight and seasonal trends.
According to the American Council for an Energy-Efficient Economy, offices can expect to save an average of 18% on energy costs, which provides a helpful pad to tenants’ profit margins along the way.
Smart offices can help companies save on insurance costs as well. By managing for air quality and employee mood levels, employee well-being can be effectively managed and even improved. Healthier employees are not only happier and more productive, they’re cheaper to have on the company’s insurance plan in the long run. They also will take fewer sick days and are much less likely to show up to work sick, something nobody wants.
Companies based in smart offices would surely need to spend less on the recruitment process. When people look for a place to work, the office is a large value proposition as it’s a true outward expression of the company’s culture.
A smart office communicates a smart culture with good priorities – comfort, efficiency, and intelligence – which helps convert candidates into hires, reducing the time, cost, and energy required in the recruiting process.
Office space is one of the largest expenses for companies, especially so for small and medium enterprises. With smart office programming, tenants can turn what is a huge cost center into an engine that actually improves their business outcomes.
Start Working On Your Humblebrags
Smart offices provide more than mere financial benefits (though those are certainly important) – they convey a message of sophistication, of worthy company values, and a flexible cool factor that helps in a number of ways.
As discussed above, smart office can help in recruitment by lowering requisite time and energy, but the benefits are a little more nuanced than that. A company operating out of a smart office is more likely to attract top talent due to the inherent cool factor, but also the expression of its culture. If a company communicates its office life in some means, that will surely help draw strong applicants like flies to honey.
The same will absolutely be true for clients and investors. Swiftly executed, hassle-free meetings in well-controlled climates make for a heady tonic when wooing customers and financiers and will surely boost conversion rates in both tracks. If a company is smart enough to live in a smart office, it must also be smart enough to do business with.
In competitive industries, moving into a smart office can even be a clever way to thumb the nose at rival companies, making the transition period a huge event for the press and an opportunity to brag about the company’s success.
Smart companies belong in smart offices and should start demanding these opportunities when looking for new spaces to do good business and improve the world.